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I'm Aidan, your fractional MOps Manager.

I help B2B teams with their marketing operations when they need an extra hand.

Whether acting as an extension of the MOps team or just filling in a short-term talent gap, I integrate quickly to keep the lights on and optimize processes for scale.
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Working With MOps. Fast.

Experienced

Operator

I've worked with marketing automation for over 10 years since starting my career at HubSpot and have held senior in-house marketing operations roles at several B2B SaaS companies over the past 6 years.

 

 

Fast

Integration

I plug into marketing teams quickly by first pinpointing the technical source of a given process to learn the key workflows and data fields involved before any new work is completed.

 

 

Adaptive

Approach

I appreciate constant communication and feedback as an engagement progresses. No operational process starts at perfection--I expect to hear from boots-on-the-ground team members often to further iterate and strengthen new processes.

Knowledgeable

Perspective

When it comes to marketing ops, I've seen it all. I've grown marketing ops from the ground up and inherited existing setups during my MOps career. I have a strong perspective on what works and what to avoid when evolving processes.


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Aidan-McGrath-2
Marketing Operations

Aidan McGrath

I'm excited to meet you and hear about your future marketing operations goals. Fill out the form so we can connect!

In the meantime, here's some more about me:

Aidan lives in Boston and currently resides in the Dorchester neighborhood with his beautiful wife Adrienne and adorable mini wiener dog, Penny. Aidan grew up in Quincy, MA, and is the proud son of Bev and Gerry, two amazing Irish immigrants that have called Boston home for most of their lives, and brother to Sinead who is 7 years his junior.

Aidan attended Xaverian Brothers High School in Westwood ('07) and followed that up studying Spanish and Environmental Studies at Holy Cross ('11). Aidan's junior year was spent abroad in Palma de Mallorca, Spain, where his love for the Spanish language and culture blossomed. Aidan went on to complete a MA in Spanish Linguistics with Middlebury College ('13) where he studied in Madrid, Spain and Buenos Aires, Argentina.

Following his study of the Spanish language, Aidan brought his Spanish linguistic skills to a fast-growing marketing automation company, HubSpot, where he fielded support tickets in Spanish and went on to onboard and manage HubSpot partner accounts in Mexico and Chile. Aidan's mini-MBA from HubSpot lent itself well to diving further in to marketing operations and his career has taken him to companies such as DataGrail, Dragos, Nasuni and Smartsheet post-HubSpot.

Aidan's passion is building marketing operations from the ground up. He aspires to continue being on top of the latest best practices and tech stack while growing the marketing ops function into a team of strong operators wherever he goes.

Contact MOps. Fast.